Journal & Articles

The business of entertainment has really taken off of late. And this has been made possible by the multiplex division within it. Multiplexes having replaced the single screen Cineplex have mushroomed in all corners of the metropolitan cities and are also catching up in the smaller tier 2 cities. Multiplexes offer an experience to the cine lovers and other visitors which are quite distinct from the Cineplex world and thus it holds a clear advantage over the latter.

In fact, it may be stated that multiplexes provide complete and wholesome entertainment as it has on offer something or the other for everyone. Integrated entertainment is the basic idea behind a multiplex. A few of the basic reasons that have led to the popularity of multiplexes are as follows:

1. Wide ranges of choices: multiplexes provide entertainment to the entire family. A multiplex consists of a number of movie screens and are thus able to screen more than one movie simultaneously which are run in different auditoriums in the same building. Thus each one can watch a movie of their choice.
2. Comfort: a multiplex also makes the movie watching experience a lot more comfortable as the seats and the audi is comfort oriented and well equipped.
3. Food courts: then there is also the food court in multiplexes which provides hygienic food of the best quality. The cuisines on offer too are wide ranging.
4. Gaming zones: there is also the gaming area that is set up for kids in a multiplex. Here, the kids can enjoy themselves playing a number of different games such as video games, bumpy cars, battle tanks, bowling, snooker and other carnival games.
5. Shopping: there are a number of branded retail outlets in a multiplex that provide the visitors with a great shopping experience. And shopping is something that everyone indulges in.
6. ATMs: most of the leading banks also have an ATM of their set up in a multiplex.
7. Parking space: it is one of the major reasons why people flock to a multiplex. The large parking areas reduce a lot of botheration and trouble for vehicle owners for whom finding any parking space for their car is a big-big problem.

Thus we see that because of the various benefits that the multiplexes provide its visitors with, it has become the primary choice of destination for most of the moviegoers.

The entertainment industry has of late been growing in full swing. And within the sector, it is the multiplex business which is providing the fastest impetus. Multiplexes have mushroomed in every corner of the metropolitan cities as well as in large areas of the smaller cities. The non metros are however growing quickly, catching up with their big brothers. As a result, multiplexes are slowly but surely replacing the older Cineplex’s given the distinct advantages that it offers to moviegoers and visitors.

Multiplexes are in fact seen as a place which provides wholesome entertainment to all for it has on offer something for all. The core concept behind its setting up is integrated entertainment. A few reasons for the growing popularity of multiplexes are listed below:

1. Variety of choice: the place is a complete entertainment provider for a family. Given the existence of more than one movie screens, a number of movies can be run within the same building in different auditoriums. Thus each member of a family can watch a different movie of his or her choice.
2. Comfort: multiplexes also offer a lot of comfort to the movie watching experience as the seats along with the auditorium is well equipped and highly comfort oriented. The presence of temperature controllers too increases the comfort levels of the movie audiences.
3. Food courts: multiplexes also more often than not have a food court which is hygienic and offers a variety of food cuisines. The quality too is well maintained.
4. Gaming zones: next are the super exciting gaming zones for kids. These zones set up in the multiplexes allow children to play various games such as battle tanks, bumpy cars, video games, carnival games, bowling and snooker.
5. Shopping: this is one thing that people of all ages indulge in. Multiplexes have a number of shops that offer various different products of almost all leading brands.
6. ATMs: they also have a number of ATMs of leading banks.
7. Parking space: parking of vehicles is one of the major deterrents that stop people from going out. However in case of multiplexes it is among the major attraction reasons. This is because it offers large parking space to vehicle owners relieving them of a lot of trouble and botheration.

Thus the aforementioned points provide the multiplexes with a clear cut advantage among people of all classes and economic status.